PPC Managemnt
Pay Per Click is a form of online advertising for which you, the advertiser, pay only when someone clicks on your ad. Your PPC ad appears on the search engine results page (SERP) whenever a user searches for a keyword that is set to trigger your ad.
365 Media uses a variety of techniques to propel you up the SERP. We’re a registered PPC agency – all of our PPC campaigns are managed by Google certified experts in Google Ads and Google Analytics. Our campaigns are optimized in a metrics-driven and strategic approach, in order to generate the best results for our clients.
PPC Building Blocks
Learn more about the main building blocks of any PPC campaign:
Keywords
Optimal keywords, with a high conversion rate and low cost per conversion, generate high ROI. The optimization and fine-tuning of your campaign further improves your ROI and takes it to the next levels.
When choosing keywords for a campaign we take into consideration our client’s goals and budget while also performing an in-depth analysis of their competitors. This enables us to select the right keywords and meet the client’s targets.
All of our PPC campaigns contain a large number of keywords – both generic and long tail – and take advantage of match type, thus achieving the best results by using a carefully selected mix of keywords.
Ads
We write relevant and highly optimized ads that drive quality traffic to our client’s website. We split-test these ads, while optimizing and improving the ad copy on a continuous basis. In appropriate campaigns, we use Keyword Insertion technique to dynamically insert into the ad the keyword that triggered the ad. A user who sees his search term in the ad copy is more likely to click on the ad, resulting in a higher Click Through Rate (CTR), higher Quality Score (QS), lower Cost-Per-Click (CPC) and as a result a lower Cost-Per-Conversion.
Targeting
We use various techniques for targeting, in order to ensure that your ads appear at the right place and time while being presented to the right audience. This includes targeting specific hours during the day, locations, languages and devices, as well as other, more sophisticated criteria.
Landing Pages
Your landing pages should be relevant and highly associated with the message of your PPC ads. A clear and concise Call to Action on your landing pages will spell the difference between generating leads or sales and having people leave your page – simply because they do not know what to do next. 365 Media will ensure that your landing pages are optimized to achieve your online marketing goals.
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